Search engine optimized website content is the foundation of any good website. But optimizing a site is much more than sprinkling keywords onto a page. The keywords used on a page must be appropriate for that page and topic, and the page content must deliver precisely what users are looking for when they search a particular word or phrase.
And that’s just the beginning.
SEO Best Practices SEO (search engine optimization) is a large subject that includes technical SEO, structural SEO, on-page SEO and link building. Before a SEO content refresh, it’s important to ensure that your website can be seen by the search engines. It’s also important to make sure that your website works on a structural level. Your web developer can help with that. I can also take a peek and provide suggestions for improvement prior to beginning an SEO content project.
Then, we can tackle your on-page SEO project. This includes:
Performing keyword research, and identifying the specific words we'll target for each page.
Refreshing the on-page content using natural, user-friendly language.
Refreshing the page’s metadata (title, description and alt tags) to make sure that they are all targeting the same word or phrase.
Once the content has been published, it’s important to build quality links into that page, so that the search engines 1) know it’s there and 2) understand its value. This is typically done as part of a larger offsite content strategy.
Time for a Content Refresh? Web content should be updated every now and again to make sure that it still reaches its target audience with best phrasing, and most updated information, possible.