There’s been a lot of talk about how Chat GPT will put content writers out of business. In my humble opinion, we all need to take a breath. There’s a lot that Chat GPT is not designed to do.
Here are just a few:
Chat GPT doesn’t share sources.
We’ve had some global trouble in recent years about so-called fake news vs. real, valid information. Way before this, search engine behemoth Google started placing a value on what it called “authority.” Meaning that the pages of subject matter authorities were ranked much higher in the search engine result pages than, let’s say, your very opinionated uncle.
But Chat GPT does not provide sources. Only answers.
Do you see the problem here? As someone who has taken, and taught, college writing, I do. No sources!
This is problematic in the extreme. Especially if you want to be seen as an authority in your field. (How can I trust you if you don’t show your work?)
Chat GPT can’t replace sound marketing strategy.
You might ask Chat GPT to provide you with a sound B2B marketing strategy for say, your customer management software startup. And it might provide you with a decent answer. The same answer that any strategist might give you if allowed them ten minutes of your time.
But… then what? You still need good, effective marketing staff to work the plan.
Chat GPT Can’t Speak for You.
A good ghostwriter can learn your intonations, your thoughtful pauses and the quirks of your speech. They can also learn how to speak with authority about your industry simply by doing the research and by listening to your and your experts. AI can’t do that. That’s because your intelligence, your industry expertise is very real indeed.
Chat GPT Can't Always Work When You Need It
And this is why I'm not worried about Chat GPT replacing me. At least, On January 31, 2023, the year of our lord.