It’s not fancy. It’s not hard to create. But it produces a big impact. With an average open rate of more than 20%, an email newsletter enables your company to regularly get in front of your audience for a low low cost of, according to the marketing platform sendinblue, .01 per email.
That’s a pretty big bang for your buck when you consider that the humble email newsletter enables you to nurture leads, show off your expertise, and develop brand loyalty with your current and ideal customers.
An email newsletter enables you to nurture leads by getting in front of customers on their time. This means you can have conversations with your ideal customers during lunch (hello sad desk salad), while they’re in line at the store, or while they’re in the bleachers watching (or not watching) little league practice. That’s a lot of face time!
This time gives you the opportunity to:
As EmailOctopus explains, “The best B2B newsletters prioritize customer care by nurturing consumer relationships both pre-purchase and post-purchase.”
It’s Practically Already Done
The best thing about a B2B email newsletter is that they are extremely easy to compose. That’s because most of the work is already done. Once you’ve blogged about your expertise and insights, created a case fresh study, and / or published a new white paper that will help your audience learn more about [whatever it is you do], the only thing left to do is assemble them into a cute (or, ahem, serious) little newsletter, tie a ribbon around it, and sent it off into the universe.
And if you haven’t done all of those things yet?
Let this be your sign that today is the day to get started.
And if you need help with any or all of the above, hit me up! I’m more than happy to help.