The best time to engage an expert in creating a content strategy is when your website is a glimmer in your eye. Here, you can create a roadmap for your website before you’ve even engaged a designer.
That roadmap will help you determine:
The Research that Goes Into a Content Strategy
The foundation to the foundation is a keen understanding of your industry. This doesn’t necessarily mean working with an industry expert (who could have their own blindspots and biases). But it does mean working with someone willing to put in the time to dive deeply into the industry to learn everything they need to know about your customers' needs and pain points.
*Admittedly, this is one area the expert has over the generalist.
Another quite banal but important component to the strategy is keyword research. This will help shape the meta titles of the core pages on your website, and provide grist for the mill when it comes to creating ongoing content.
Keyword research isn’t just about SEO, though it is a good foundational step toward SEO. Knowing how your ideal customers search is more about matching problems with solutions.
Say I want to know how to create an image for my website and you have software that can help me do just that.
Thanks to keyword research, you now know what my problem is. Your Title Tag can address my problem head on.
A good content strategist can help you:
A content strategist and writer can help you:
The Next Steps: Creating an *Offsite* Content Strategy
An offsite content strategy is an excellent way to improve brand recognition and SEO, all while introducing your experts to would-be customers and the industry at large.
The type of content strategy described above is an excellent first step toward getting there.
Want a little help? Contact me and let’s get started.